We think that it’s important to protect younger mobile phone users from accessing potentially inappropriate content on the internet. 🔞
Our network has strong filters that are automatically applied to all SMARTY SIMs.
How can I turn off the adult content filter?
If you’d like to turn off the adult content filter, you’ll need a valid credit card (not a debit card) to verify you're over 18, which we validate by taking a £1 transaction and immediately refunding it.
Or, via our app: Select You > Account Settings > Content and device settings
Don't own a credit card? 💳
If you don't own a credit card, don't worry. We'll just need to confirm you're over 18 through receipt of valid photo ID such as a Passport or Driving Licence.
Please email a copy of your ID to proofs@support.smarty.co.uk.
The team will aim to respond within a day.
FAQ's
How long will the filter take to turn on/off? ⏳
How long will the filter take to turn on/off? ⏳
Whether you’re turning the filter on or off, it’ll take a few minutes for your SIM to get updated. If your change hasn’t gone through after 1 hour, try restarting your device.
How can I put the filter back on?
How can I put the filter back on?
If you ever want to block adult content on your phone again, simply head back to your dashboard or our SMARTY App and turn the filter back on.
What to do if you think a website is being incorrectly filtered
What to do if you think a website is being incorrectly filtered
If you think we're blocking a site we shouldn't be, or something's not blocked when it should be, get in touch with us so we can sort it.
I've turned off the filter, but I'm still being asked to verify my age?
I've turned off the filter, but I'm still being asked to verify my age?
On 25th July 2025, the UK Government introduced the Online Safety Act, aimed at protecting children and young people from accessing potentially harmful or inappropriate content online.
Under this new law, certain websites now need to carry out their own age verification, even if you’ve already verified your age with us (your mobile network provider).
If you're being asked to verify your age, and you've turned off the adult content filter with us, you simply need to follow the instructions on the site you are trying to access.